Rss/XmlHooray! I'm Official!
Photo by Mike Bitton
Ain't they purrrdy? In the mini-world that is Outdoor Retailer Summer Market, a business card is everything. Thanks to Boo at Footloose, now I have one!
A funny thing happened on the way to the Salt Palace Convention Center. My cell phone rings, and it's Jake Bennett, founder and CEO of Numa Tactical, the eyewear company I'm doing PR for this week at Outdoor Retailer Summer Market. Jake's like, "Hey, where are you?" and I'm like, "At the intersection of South Temple and West Temple. Where are you?" And he's like, "I'm at Two-hundred South by the convention center. Let me pull around the block and pick you up, then we can carry the booth stuff in together." And I didn't know the stuff was heavy, so I'm like, "OK, see you in a few." Around he comes. In I hop. We've never actually met, so this is in fact an occasion of joy. We shake. We drive. We park. We carry a few boxes of what I thought were brochures, but might have been those really big lead sinkers for deep-sea fishing. Felt like that. Had to trade off carrying it, but Jake did most the work. We search for and eventually find our booth, and sitting right there is the sweetest sight for mildly sore, or at least somewhat frustrated, eyes, THE Boo Turner of Footloose Communications! So now Jake and Boo meet in person for the first time, just like he and I did about 15 minutes earlier. Boo tells me she has something for me and pushes a small cardboard box my way. Uh, what's this, I think. Oh! Could it be?! Oh, I hope it is...It IS! BUSINESS CARDS! I did the happy dance right there in the booth! On the front, it's got my contact information, and declares me part of the Footloose Communications family. On the back, it tells the holder we currently represent five clients: Numa Tactical (eyewear); OBoZ (shoes); Bridgedale (socks); nuun (electrolyte replacement); and the Reel Rock Film Tour (the climbing world's answer to those Warren Miller snow movies). Off the top of my head, looks like there's still room to add an outdoor adventure/travel clothing line, some stylin' backpacks, a reliable knife and tool company, brilliant flashlights, and a world-class kayak brand. Boo would really like a kayak brand. Anywhoo, I have new business cards. I'm gonna go fall asleep now with a big ol' smile on my face.
