Global Cooling Redux
After this press release was... er... released, there were a few questions about renewable energy credits and what exactly Clif Bar's purchase of them means. We're sorry, we thought the concept was better understood. But it goes something like this - many forms of renewable energy that are much healthier for the environment are more expensive than just burning some fossil fuels to make electricity. So people can buy the 'credits' to offset this cost and ensure that these renewable energy sources are getting used as replacements for fossil fuels. In essence, every credit prevents a certain amount of carbon from being released into the atmosphere and contributing to global warming.
What Clif Bar has done for others, and will do for us, is purchase enough of these credits to see that an equivalent amount of carbon dioxide that our race travel is responsible for producing is saved from being burned into the atmosphere through the use of a renewable source. In the case of Clif Bar, they are purchasing the credits through Native Energy, a wind generator farm. Check out www.clifbar.com or www.nativeenergy.com for more details.
Hope this clears things up a bit. Stay tuned for previews of next weeks episode when Joanie decides to move to Chicago with Chachi.
Clif Bar Announces First-Ever Carbon-Neutral Adventure Racing Team
Berkeley, CA -- Clif Bar & Co., the leading natural and organic energy barmaker, and Team Silly Rabbits, one of North America's best adventure racingteams, have joined together to make the 2006 adventure racing season climateneutral for the Silly Rabbits.
Clif Bar will off-set the carbon dioxide emission created by Silly Rabbits'race travel by buying an equivalent amount of renewable energy credits. Carbon dioxide is the leading cause of global warming.
Appreciation and stewardship of the magnificent natural world is a key principle of Adventure Racing, a sport that sees co-ed teams of four race for upto several days via foot, bike, and kayak through courses set in wilderness areas.
"Being environmentally conscious athletes in the unique sport of adventureracing, we are thrilled to take this important step toward reducing our team'senvironmental footprint," says Jason Quinn, captain of Team Silly Rabbits."Having raced around the world through varied and delicate ecosystems, we arealways conscious of our impact on the environment. Through our partnership withClif Bar, we can mitigate this impact and further raise awareness about thedangers of global warming." Over the past two years, Team Silly Rabbits has won numerous races across theUnited States, finished 8th place in the Primal Quest expedition race -- theworld's biggest adventure race, and has put on clinics and training days atretail outlets and multi-sport events.
"Team Silly Rabbits has become quite a recognizable and well-respected name inadventure sports over the last two years, and we look forward to helping themcontinue to be an example to other outdoor athletes and enthusiasts," says JeffJohnson, Clif Bar's Director of Grassroots Marketing.
Clif Bar was recently successful in making the Amgen Tour of California BicycleRace carbon neutral (a first for an event that large), and continues the fightto Start Global Cooling by adding the Silly Rabbits to their growing list ofcarbon neutral events and teams.
About Clif Bar & Co
Clif Bar & Co. (www.clifbar.com) is a leading maker of all-natural and organicenergy and nutrition foods and drinks, including the CLIF BAR energy bar andLUN, The Whole Nutrition Bar for Womenâ?? . Focused on great food andsustainability, Clif Bar works diligently to reduce its footprint on the planetfrom the field to the final product.
About Team Silly Rabbits Adventure racing team
Silly Rabbits (www.sillyrabbitsracing.com) consists ofnorthern California-based Jason Quinn, Rick Baraff, John Moss, and JenniferRatay. One of the top teams in the country, Team Silly Rabbits has won dozens ofraces across the United States and works to expose others to the sport throughclinics and training days at retail outlets and multi-sport events. The foursomeis currently preparing for their upcoming season that includes the 2006 PrimalQuest Expedition Adventure Race, a grueling 500-mile 10-day non-stop endurancerace in June that will be held in the American West of North America. TheRabbits are excited to welcome Clif Bar to their team, and would like to thankthem along with all of their sponsors, including Salomon, Ellsworth Bicycles,CheckpointZero.com, Zeal Optics, and California Canoe & Kayak.
