Mountain X Race
presented by Inov-8

The Mountain-X Race makes no excuses for the degree of technical and physical prowess demanded of the teams seeking success in this innovative race format. But now the expertise and know how required of those who provide the spectacle is about to be matched by those who record their exploits. HDTV is joining the foray.

In keeping with the MXR's reputation for "pushing the envelope", this year, for the first time in adventure racing history, the entire race will be filmed in high definition, bringing widescreen, digital, multi-channel sound and super high-resolution images to screens around the world. Breathtaking scenery and breathless athletes will leap out at you, adding a whole new dimension to what is already the sporting world's consummate visual experience.

And given that adventure is the life-blood of discovery, it's only natural that adventure racing's most recent elite level event should ally itself with The Discovery Channel, the most widely distributed cable network in the United States and whose HD network, dedicated to broadcasting specially produced visually rich content, is available via satellite and cable.

Taking the form of a one-hour special, the program is slated to air in late September and will mainly concentrate on all the US teams racing this year.

Working in particular with globe-trotting television producer Cathy Cooper, renowned for her work on some of the biggest events in sport ranging from the Tour de France to a panoply of adventure racing's most prestigious events, the program is a joint production between race-organizers Community and Aura360, the sports marketing company and authors of the Emmy award winning "Jeep World of Adventure Sports".