Eastern Mountain Sports Team Blog
presented by EMS

On a recent week day, team captain, Jennifer Shultis was on her way to one of her favorite lunch stops in Harvard Square, BOLOCO Burritos. But as she got close, she saw a line that stretched around the corner. She hadn't seen a line like this since Star Wars was released in 1978! She discovered that over the previous weekend, one of the company's founders, John Pepper, had tagged a letter he wrote to a small New Hampshire paper with an offer-- bring a copy of this letter to select stores and get a free burrito. He figured about 75 people would show up, but in a college town, word of free food spreads like a Utah wild fire. By the time Jennifer came back at 4pm with a copy of the letter, BOLOCO had handed out 6,000 burritos and had quite literally run out of food. But none other than John Pepper was there. He apologized to Jennifer and amazingly, gave her his personal email address. He said that if she emailed him, he would send her a coupon for a free burrito. As Jennifer walked back to her office, she reflected how incredible the personal level of attention was all the way to the top. She already loved the food-- "the Chicken Bangkok is to die for" --now she wondered if he would be interested in sponsoring the Team. So she emailed him and "Fueled by BOLOCO" was born.

As it turns out, John Pepper is an athlete himself.e competes in cycling races and even met his wife while doing the 197 mile Hood to Coast run relay. Personally committed to promoting a healthy lifestyle--BOLOCO offers organic tofu as an option to chicken or steak and whey-out protein smoothies-- John loved the idea of partnering with the current US Champion adventure race team. Since the Team already loves taking burritos on long races and training missions, it was a perfect match. With locations in New Hampshire and Massachusetts and partners in Washington, Ohio, California, North Carolina and Indiana, there is sure to be a BOLOCO not far from where the team travels to race.