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Are yellow jerseys the future of adventure racing?
The first annual Mountain X Race is underway. We're thrilled to have veteran athlete and accomplished freelance journalist Lisa Jhung blogging from the venue in Morzine France. She'll be following the exploits of Team Paparazzi all the while keeping an eye on the other US competitors.
We'll also be bringing you updates of each leg of the race daily thanks to our good friends at Saga d'Aventures.
If you've read the first report you know that at the end of each stage the points leaders get show off their dominance (so everyone knows who they're chasing) by donning leaders jerseys for the next stage.
Yup, they're yellow. Just like the Tour de
This new format is interesting. Clearly, the switch from a non-stop race to one with nightly camping to put your feet up will rub some traditionalists the wrong way. Regardless, the reality is that this new approach is more likely to attract media, spectators, sponsors and...TV coverage.
In the end it may help to popularize adventure racing.
Don't worry, there's no doubt that the old school, race until you're almost dead, appeal of adventure racing as first conceived is not going anywhere any time soon.
posted by Yak @ 10:53 AM
2 comments
2 Comments:
Nothing new here...MSOQ had this same format over 10 years ago...stage winners got a jersey each day...as did the lead teams...and the top 5 teams got different colors (yellow to the leader)...lots of press and plenty of access...interviews, pictures and full time press access were mandatory.
Where is big Japanese tobbaco when you need it?
No tobacco sponsorship is allowed in "Asian" sporting events according to an Adweek article I googled....good question though...another good question: why does the expedition-length "Baja Travesia" set for March 2008 only cost $1800 per TEAM??!! The good folks of "Team SOLE" may be poor but "Team HYPE" who have finished both previous editions, say they put on a terrifically difficult and beautiful race.
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