Adventure Racing is so...plastic
You may have seen this already...I just came across the site myself. Everything you ever wanted to know about how plastic makes adventure racing possible :-)
Ok, it's kinda ridiculous, but also a good example of how a sponsor can leverage their support of adventure racing and that you need to be creative when looking for sponsors with money...'cause I'm guessing the plastics lobby has got some duckets.
Click on the text links under the heading 'PLASTICS AND ADVENTURE RACING' for a breakdown of how plastic is used in the most common AR disciplines.




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