The Expedition Challenge...Book me Dano
AR heavyweight duo Dan Barger and Maria Burton made news today when they announced a new expedition length race that will debut in Hawaii next April...oh ya, I'm goin' to this one.
The Expedition Challenge will be comprised of a 10 day race made up of 5 stages each 10-16 hours long, a time trial, an environmental project and a 36-48 hour non-stop race to wrap things up. This new approach is designed to improve the upon the traditional AR experience for the sake of the racers, the media, the fans, the locals, the sport...everyone.
Ok, I agree, it's...different, but I also think the simple fact of the matter is that AR, like all new human endeavors, will mutate over time until some form of balance is established that meets the demands and expectations of everyone involved. It's going to happen...it needs to happen. I used to play competitive paintball and I watched this happen to that sport. The problem with this is that sometimes what you end up with no longer resembles what you started with.
From where I sit this new concept that Dan and Maria have come up with preserves the best aspects of the sport while adapting to the demands of business and the media. Given their track record I have no doubt that they will pull this off with flying colors without sacrificing the "AR experience" that the racers are looking for and deserve.




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